Sunday, September 07, 2014

Commenting Shock poll: Scotland’s ‘Yes’ campaign pulls into lead. It’s 51% to 49%

The supporters of independence have positive reasons why they want independence, the supporters of union most of the time don't seem to be able to muster positive reasons without evoking threats. Positive messages tend to work better than threats.
I think the unionists should stop for a moment and think why they want to keep the union. Just because something has existed for 300 years doesn't mean that it should go on existing just on the basis of it's previous existence. But that's a very common unionist claim - and it reveals another weakness in their arguments.
The unionists want to preserve the union for the sake of the past, the supporters of independence want independence for the sake of the future. Again, supporters of independence have the positive message, unionists' message is that people should live in a museum, warming themselves with the embers of a great past instead of seeking a great future.

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